PRLog (Press Release)– May 18, 2011– Strategic Thought Group has announced it is rebranding the company with immediate effect and will now be known as Active Risk. The new branding more accurately reflects its focus on delivering world-class risk management and enterprise governance, risk and compliance (GRC) software and related services to customers which include some of the world's most respected organizations.
Strategic Thought was founded almost 25 years ago as a specialist technology consulting firm. In 2001 it launched Active Risk Manager best rc helicopter buy sell market place (ARM) software when it identified the need for an easy to implement and deploy solution to record and assess risk and opportunity information in major projects and across organizations. In the past decade ARM has become a leader in its field.
"We have decided to rebrand the organization to more accurately reflect and communicate our focus on providing great software and related services around risk management and enterprise governance, risk and compliance. We see a rapidly increasing demand for software which will give management teams the true picture of risk and opportunity across their business and supply chain," commented Peter Robertshaw, SVP, Global Marketing at Active Risk.
The new name and branding was officially unveiled to over 100 attendees at Active Risk's EMEA Customer Conference which was held in Central London recently.
To find out more please remote control helicopter visit www.activerisk.com.
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About Active Risk
Active Risk (formerly Strategic Thought Group)* (AIM:STR) addresses enterprise-wide risk management (ERM) and governance, risk and compliance (GRC) requirements with advanced software and services that can be implemented across organizations in all industry sectors.
Active Risk Manager (ARM) is recognized as having the most extensive range of ERM software capabilities available today. ARM enables the identification, communication, analysis and mitigation of risks and opportunities available in both quantitative and qualitative formats. It covers project and portfolio risk, supply chain risk management, business continuity, controls management, reputational risk, health and safety, incident management, governance, compliance risks and more.
Active Risk has main offices in the UK and 1086274749 USA and services customers worldwide directly and through a growing network of partners.
For further information and a detailed view of Active Risk's products and services visit www.activerisk.com or call +44 (0)1628 582500 (EMEA/Asia Pacific) or +1 703 673 9580 (Americas).
Press contact: Mary Phillips/Andreina West, PR Artistry Limited T: +44 (0)1491 639500 E: mary@pra-ltd.co.uk
*The registered name of the company will be changed after formal ratification at the AGM in June 2011.
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